REdesign BRAND ENTRY

Central Institute for Art History

For its 75th anniversary, the Zentralinstitut für Kunstgeschichte wanted a redesign of its brand identity with a strong recognition value. The aim of revising the brand design was to translate the client’s mission statement, attitude, and culture into an authentic and target audience-oriented image. We created a value-oriented modular design system for the client based on a modern logo development. We changed the existing blue tone of the logo to a precious ultramarine blue, emphasizing the high quality of the research institution in a nuanced way. The slightly slanted shape of the monogram stands for the dynamic, international collaboration of the researchers and can be seen as a symbol for the different perspectives within research. When revising the word mark, the focus was on increasing legibility and the historical reference to the early days of the institute.