DATA PROTECTION

I. Name and contact details of the controller and its representative
Office Sieveking GmbH
Implerstraße 26
81371 Munich

Represented by the managing director: Caroline Sieveking
E-mail: info@sieveking-agentur.de

II. Contact details for data protection
PROLIANCE GmbH
Leopoldstr. 21
80802 Munich
www.datenschutzexperte.de

E-Mail: datenschutzbeauftragter@datenschutzexperte.de

When contacting the data protection officer, please state the company to which your request relates. Please refrain from enclosing sensitive information such as a copy of your ID with your request.

III. Processing purposes, legal basis and obligation to provide
1. Informational use of the website
When using the website for informational purposes only, i.e. if you do not register or otherwise provide us with information, we only process the personal data, such as the IP address, which your browser transmits to our server in order to display our website to you and to ensure stability and security.

The legal basis for this is our legitimate interest. As part of the necessary balancing of interests, we have weighed up your interest in the respective confidentiality of your personal data and our interest in providing this website. Your interest in confidentiality takes second place. Otherwise, we would not be able to provide you with this website.

In addition to the aforementioned data, cookies are stored on your end device when you use our website. Cookies are small text files that are stored on your hard disk assigned to the browser you are using and through which certain information flows to the body that sets the cookie (in this case us). Cookies cannot execute programs or transmit viruses to your end device. They are used to make the website more user-friendly and effective overall.

2. Contacting us
When you contact us, e.g. by e-mail or via our contact form, the personal data you provide will be processed by us in order to respond to your inquiry.

The legal basis for this is our legitimate interest. As part of the necessary balancing of interests, we have weighed up your interest in the respective confidentiality of your personal data and our interest in contacting you. Your interest in confidentiality takes second place. Otherwise, we would not be able to respond to your contact request.

3. Online application
You can apply to us, e.g. by e-mail or by post. For this purpose, we process the personal data that you provide to us as part of your application. Your personal data will be used to initiate the corresponding employment contract.

We treat your documents confidentially and in accordance with the standards required for personnel documents. We use these documents exclusively as part of the application process at Buero Sieveking – Agentur für Kommunikation. They will not be passed on to third parties. Once the application process has been completed, the documents you send us will be deleted unless you authorize us to include your documents in an applicant pool for future vacancies at our request.

4. Facebook and other social media platforms
You have the option of following us on Facebook and other social media platforms (e.g. Instagram, LinkedIn, XING). For this purpose, we handle the personal data that you make available to us in each case or which is made available to us by the respective platform operator about you, insofar as it is made available to us. You can control your privacy settings yourself within a social media platform. Our handling of your personal data in the context of our social media offerings is based on our legitimate interest. In order to provide our social media services, it is technically necessary for us to process certain personal data (e.g. the IP address; personal data that you have provided to the respective platform operator or to us). As part of the necessary balancing of interests, we have weighed up your interest in the respective confidentiality of your personal data and our interests in the provision of our social media offerings. Your interest in confidentiality takes second place. Otherwise, we would not be able to offer you our social media services

IV. Recipients of personal data for the provision of the website
We use a service provider to provide our website and transfer personal data to this service provider for this purpose. This company is contractually obliged by us to exercise the same care in handling personal data as we do ourselves. The company in question is
Host Europe GmbH
c/o WeWork
Friesenplatz 4
50672 Cologne

V. Criteria for the storage period of personal data
We delete your personal data when the respective purpose of the processing no longer applies and no legal regulations require storage.

VI. Your rights
a) You have the right to request information about all personal data that we process about you at any time.

b ) If your personal data is incorrect or incomplete, you have the right to rectification and completion.

c) You can request the deletion of your personal data at any time, unless we are legally obliged or entitled to continue processing your data.

d ) If the legal requirements are met, you can request that the processing of your personal data be restricted.

e) You have the right to object to the processing if the data processing is carried out for the purpose of direct advertising or profiling. If the processing is based on a balancing of interests, you can object to the processing by stating reasons that arise from your particular situation.

f) If the data processing is carried out on the basis of your consent or as part of a contract, you have the right to transfer the data you have provided, provided that this does not affect the rights and freedoms of other persons.

g) If we process your data on the basis of a declaration of consent, you have the right to withdraw this consent at any time with effect for the future. The processing carried out before a revocation remains unaffected by the revocation.

h) You also have the right to lodge a complaint with a data protection supervisory authority at any time if you are of the opinion that data processing has taken place in breach of applicable law.

I. Data collection on our website
1. Cookies
Some of the Internet pages use so-called cookies. Cookies do not damage your computer and do not contain viruses. Cookies are used to make our website more user-friendly, effective and secure. Cookies are small text files that are stored on your computer and saved by your browser.

Most of the cookies we use are so-called “session cookies”. They are automatically deleted at the end of your visit. Other cookies remain stored on your end device until you delete them. These cookies enable us to recognize your browser on your next visit.

You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or in general and activate the automatic deletion of cookies when closing the browser. If cookies are deactivated, the functionality of this website may be restricted.

Cookies that are required to carry out the electronic communication process or to provide certain functions that you have requested (e.g. shopping cart function) are stored on the basis of Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in the storage of cookies for the technically error-free and optimized provision of its services. Insofar as other cookies (e.g. cookies to analyze your surfing behavior) are stored, these are treated separately in this privacy policy.

2. Server log files
The provider of the pages automatically collects and stores information in so-called server log files, which your browser automatically transmits to us.

These are
– Browser type and browser version
– Operating system used
– Referrer URL
– Host name of the accessing computer
– Time of the server request
– IP address

This data is not merged with other data sources.

This data is collected on the basis of Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in the technically error-free presentation and optimization of its website – the server log files must be recorded for this purpose.

3. Contact form
If you send us inquiries via the contact form, your details from the inquiry form, including the contact data you provide there, will be stored by us for the purpose of processing the inquiry and in the event of follow-up questions. We will not pass on this data without your consent.

The data entered in the contact form is therefore processed exclusively on the basis of your consent (Art. 6 para. 1 lit. a GDPR). You can revoke this consent at any time. All you need to do is send us an informal email. The legality of the data processing operations carried out until the revocation remains unaffected by the revocation.

We will retain the data you provide on the contact form until you request its deletion, revoke your consent for its storage, or the purpose for its storage no longer pertains (e.g. after fulfilling your request). Mandatory statutory provisions – in particular retention periods – remain unaffected.

4. Inquiry by e-mail, telephone or fax
If you contact us by e-mail, telephone or fax, your inquiry, including all resulting personal data (name, inquiry), will be stored and processed by us for the purpose of processing your request. We will not pass on this data without your consent.

This data is processed on the basis of Art. 6 para. 1 lit. b GDPR if your request is related to the fulfillment of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, the processing is based on your consent (Art. 6 para. 1 lit. a GDPR) and/or on our legitimate interests (Art. 6 para. 1 lit. f GDPR), as we have a legitimate interest in the effective processing of the inquiries addressed to us.

The data you send to us via contact requests will remain with us until you ask us to delete it, revoke your consent to storage or the purpose for data storage no longer applies (e.g. after your request has been processed). Mandatory statutory provisions – in particular statutory retention periods – remain unaffected.

5. Processing of data (customer and contract data)
We collect, process and use personal data only insofar as it is necessary for the establishment, content or modification of the legal relationship (inventory data). This is done on the basis of Art. 6 para. 1 lit. b GDPR, which permits the processing of data for the fulfillment of a contract or pre-contractual measures. We collect, process and use personal data about the use of our website (usage data) only insofar as this is necessary to enable or charge the user for the use of the service.

The customer data collected will be deleted after completion of the order or termination of the business relationship. Statutory retention periods remain unaffected.

II. Analysis tools and advertising
1.Google Analytics
This website uses functions of the web analysis service Google Analytics. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Analytics uses so-called “cookies”. These are text files that are stored on your computer and enable your use of the website to be analyzed. The information generated by the cookie about your use of this website is usually transferred to a Google server in the USA and stored there.

The storage of Google Analytics cookies and the use of this analysis tool are based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in the analysis of user behavior in order to optimize both its website and its advertising.

a) IP anonymization
We have activated the IP anonymization function on this website. This means that your IP address will be truncated by Google within member states of the European Union or in other signatory states to the Agreement on the European Economic Area before being transmitted to the USA. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. Google will use this information on behalf of the operator of this website for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.

b) Browser plugin
You can prevent the storage of cookies by setting your browser software accordingly; however, we would like to point out that in this case you may not be able to use all functions of this website to their full extent. You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by Google by downloading and installing the browser plug-in available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de.

c) Objection to data collection
You can prevent the collection of your data by Google Analytics by clicking on the following link. An opt-out cookie will be set to prevent your data from being collected on future visits to this website: Deactivate Google Analytics.

You can find more information on how Google Analytics handles user data in Google’s privacy policy: https://support.google.com/analytics/answer/6004245?hl=de.

d) Order processing
We have concluded an order processing contract with Google and fully implement the strict requirements of the German data protection authorities when using Google Analytics.

e) Demographic characteristics with Google Analytics
This website uses the “demographic features” function of Google Analytics. This allows reports to be created that contain statements about the age, gender and interests of site visitors. This data comes from interest-based advertising from Google and from visitor data from third-party providers. This data cannot be assigned to a specific person. You can deactivate this function at any time via the ad settings in your Google account or generally prohibit the collection of your data by Google Analytics as described in the section “Objection to data collection”.

f) Storage duration
Data stored by Google at user and event level that is linked to cookies, user IDs or advertising IDs (e.g. DoubleClick cookies, Android advertising ID) will be anonymized or deleted after 50 months. For details, please see the following link: https://support.google.com/analytics/answer/7667196?hl=de

2. Google Analytics Remarketing
Our websites use the functions of Google Analytics Remarketing in conjunction with the cross-device functions of Google AdWords and Google DoubleClick. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

This function makes it possible to link the advertising target groups created with Google Analytics Remarketing with the cross-device functions of Google AdWords and Google DoubleClick. In this way, interest-based, personalized advertising messages that have been adapted to you depending on your previous usage and surfing behavior on one end device (e.g. cell phone) can also be displayed on another of your end devices (e.g. tablet or PC).

If you have given your consent, Google will link your web and app browsing history to your Google account for this purpose. In this way, the same personalized advertising messages can be displayed on any device on which you sign in with your Google account.

To support this function, Google Analytics collects Google-authenticated user IDs that are temporarily linked to our Google Analytics data in order to define and create target groups for cross-device advertising.

You can permanently opt out of cross-device remarketing/targeting by turning off personalized advertising in your Google Account by following this link: https://www.google.com/settings/ads/onweb/.

The summary of the data collected in your Google account is based exclusively on your consent, which you can give or revoke at Google (Art. 6 para. 1 lit. a GDPR). For data collection processes that are not merged in your Google account (e.g. because you do not have a Google account or have objected to the merging), the collection of data is based on Art. 6 para. 1 lit. f GDPR. The legitimate interest arises from the fact that the website operator has an interest in the anonymized analysis of website visitors for advertising purposes.

Further information and the data protection provisions can be found in Google’s privacy policy at: https://policies.google.com/technologies/ads?hl=de.

3. Google AdWords and Google Conversion Tracking
This website uses Google AdWords. AdWords is an online advertising program of Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

As part of Google AdWords, we use what is known as conversion tracking. When you click on an ad placed by Google, a cookie is set for conversion tracking. Cookies are small text files that the Internet browser stores on the user’s computer. These cookies lose their validity after 30 days and are not used to personally identify the user. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to this page.

Each Google AdWords customer receives a different cookie. The cookies cannot be tracked via the websites of AdWords customers. The information collected using the conversion cookie is used to generate conversion statistics for AdWords customers who have opted for conversion tracking. Customers are told the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information that can be used to personally identify users. If you do not wish to participate in tracking, you can object to this use by easily deactivating the Google conversion tracking cookie via your Internet browser under user settings. You will then not be included in the conversion tracking statistics.

The storage of “conversion cookies” and the use of this tracking tool are based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in analyzing user behavior in order to optimize both its website and its advertising.

You can find more information about Google AdWords and Google conversion tracking in Google’s privacy policy: https://policies.google.com/privacy?hl=de.

You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or in general and activate the automatic deletion of cookies when closing the browser. If cookies are deactivated, the functionality of this website may be restricted.

4. Facebook Pixel
Our website uses the visitor action pixel from Facebook, Facebook Inc, 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”) to measure conversions.

This allows the behavior of site visitors to be tracked after they have been redirected to the provider’s website by clicking on a Facebook ad. This allows the effectiveness of Facebook ads to be evaluated for statistical and market research purposes and future advertising measures to be optimized.

The data collected is anonymous to us as the operator of this website; we cannot draw any conclusions about the identity of the users. However, the data is stored and processed by Facebook so that a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes in accordance with the Facebook Data Usage Policy. This allows Facebook to place advertisements on Facebook pages and outside of Facebook. This use of the data cannot be influenced by us as the site operator.

The use of Facebook pixels is based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in effective advertising measures including social media.

You can find further information on protecting your privacy in Facebook’s privacy policy: https://de-de.facebook.com/about/privacy/.

You can also deactivate the remarketing function “Custom Audiences” in the settings for advertisements at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen. You must be logged in to Facebook to do this.

If you do not have a Facebook account, you can deactivate usage-based advertising from Facebook on the website of the European Interactive Digital Advertising Alliance: http://www.youronlinechoices.com/de/praferenzmanagement/.