Book “Strategie und Technik der Markenführung”

Verlag Franz Vahlen

The book “Strategie und Technik der Markenführung” by Franz-Rudolf Esch and Dennis Esch is considered the standard work on brand management. We supervised the production of the 10th completely revised and expanded edition of this successful title for Verlag Franz Vahlen. The edition offers more content with the same scope. To achieve this, we revised the interior layout. The adapted page layout increases the amount of text per page. The new color system makes it easier to keep track of the complex, subject-specific content. The result is an edition that combines precise content with a clear, concise layout.