Redesign brand identity

ROECKL

On the occasion of the company’s 175th anniversary, we developed a redesign of the corporate identity for ROECKL. The traditional Munich-based company has been synonymous with fine gloves and accessories since 1839. The company archive aroused our enthusiasm at the start of the project. We were able to rummage through old photo albums and mysterious boxes and trace past times – a sound basis for the new concept. We designed the entire rollout of the new corporate identity, from the typography to the business and product equipment to the advertisements and seasonal campaigns. The specially designed anniversary collection, the centerpiece of the anniversary appearance, was staged and presented in an elegant image brochure. Classic and glamorous.