Campaign »New generation of textbooks«
Hueber Verlag
For Hueber Verlag, the world market leader in German as a foreign language, we were asked to design the campaign for the new generation of textbooks »Vielfalt«, »Miteinander« and »Momente«. The advertising campaign is aimed at sales as well as teachers and learners. The concept focused on cross-media adaptation. The design is based on strong color areas that give the concise placement of the packshots a stage and can be easily scaled for different formats. To support the striking use of the elements, the typography is kept simple in contrast. The advertising campaign thus offers an eye-catching and cross-media scalable product presentation.